On February 1, I had the pleasure of conducting a workshop on Effective Business Writing for Tampa Bay Steel. The attendees were front-line employees who could relate clearly how various writing demands could trip them up, causing misunderstandings and unintended consequences. I was impressed by their dedication as well as general good cheer in giving up an afternoon to our workshop, for most of them one that came right before their late shift. We focused particularly on default strategies for strong emails and letters, as well as the differences between the two choices.
I also was impressed that the company president stopped by before the workshop to speak with me briefly. That gesture demonstrated that he--and the company--cared about positive, effective communication that avoids accidental errors and missed opportunities. I've been reflecting on this attitude since writing (yesterday) a 2,000-word article for an editing network on the importance of certain publishing formats. I managed to mess up the punctuation of a standard term, which was quickly brought to my attention by another editor so it could be fixed before final publication.
I've been asked on many occasions how many errors business writing can contain before it is discounted by readers and my answer has been zero
. Since that is unrealistic for human beings, then our next best strategy is to build up a reputation for accuracy so that when our errors are spotted they are assumed to be aberrations, rather than the norm. I'd rather do business with someone who spots his or her own error and admits to it rather than someone who hopes that we won't notice.